Privacy Policy

1. Introduction

Welcome to Smart Materials Discovery (the “Website” or “Platform”), operated by Simreka (“we”, “us”, or “our”), a company registered in the Netherlands.

At Simreka, we are deeply committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, process, use, store, and protect your personal information when you visit our website, use our services, subscribe to our newsletter, or contact us.

This policy is drafted in accordance with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679), the Dutch GDPR Implementation Act (Uitvoeringswet AVG), and other applicable data protection laws, including the California Consumer Privacy Act (CCPA/CPRA) for California residents.

By using our Platform, you acknowledge that you have read and understood this Privacy Policy.

2. Data We Collect

We collect only the personal data that is necessary for the purposes described in this policy. The categories of personal data we may collect include:

Identity and Contact Data

  • Full name
  • Email address
  • Company name and job title (if provided)
  • Phone number (if voluntarily shared)

Technical and Device Data

  • Internet Protocol (IP) address
  • Browser type and version
  • Operating system and device type
  • Screen resolution and time zone settings

Usage Data

  • Pages visited and navigation paths
  • Time spent on pages
  • Clickstream data and interactions
  • Search queries and download history

Cookies and Tracking Technologies

  • First-party and third-party cookies
  • Web beacons, pixels, and similar tracking technologies
  • Analytics and performance cookies

We do not collect special categories of data (sensitive data) such as racial or ethnic origin, religious beliefs, health data, or biometric data unless explicitly and voluntarily provided by you.

3. How We Use Your Data

We process your personal data for the following legitimate purposes:

  • To provide, maintain, and improve the functionality and performance of the Website
  • To analyze website traffic, user behavior, and trends using aggregated analytics
  • To respond to your inquiries, support requests, or communications
  • To send administrative information, updates, or newsletters (only with your consent)
  • To detect, prevent, and address technical issues, fraud, or abuse
  • To comply with legal obligations and enforce our Terms of Service
  • To personalize content and improve user experience (where applicable)

4. Legal Basis for Processing (GDPR)

Under the GDPR, we rely on the following legal bases for processing your personal data:

  • Consent: Where you have given clear consent for specific purposes (e.g., marketing emails, non-essential cookies).
  • Legitimate Interests: For website analytics, security, improvements, and business optimization (we always balance this against your rights).
  • Performance of a Contract: When processing is necessary to provide services you have requested.
  • Legal Obligation: To comply with applicable laws, court orders, or government requests.
  • Vital Interests: In rare cases where processing is necessary to protect your vital interests or those of another person.

5. Cookies Policy

We use cookies and similar technologies to enhance your experience. These include:

  • Essential Cookies: Required for the website to function properly.
  • Analytics Cookies: To understand how visitors use our site (e.g., Google Analytics).
  • Preference Cookies: To remember your settings and choices.
  • Marketing Cookies: To deliver more relevant content (used only with consent).

You can manage your cookie preferences through the cookie consent banner on our website or via your browser settings. Most browsers allow you to refuse or delete cookies.

For detailed information, please refer to our Cookie Policy (linked on the website).

6. Data Sharing and Third Parties

We do not sell your personal data to any third parties.

We may share your data only in the following limited circumstances:

  • With trusted service providers (data processors) who assist us in operating the website, such as hosting providers, analytics services (Google Analytics), email delivery platforms, and cloud storage providers. All processors are bound by strict data processing agreements.
  • With professional advisors (lawyers, accountants) when necessary.
  • With law enforcement, regulatory authorities, or courts when legally required.
  • In the event of a merger, acquisition, or restructuring of our company.

7. International Data Transfers

Our primary data processing occurs within the European Economic Area (EEA). However, some of our service providers may be located outside the EEA (e.g., United States).

When personal data is transferred outside the EEA, we ensure an adequate level of protection through:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequacy decisions by the European Commission (where applicable)
  • Other appropriate safeguards in line with GDPR Article 46

8. Your Rights (GDPR & CCPA)

You have the following rights regarding your personal data:

Under GDPR (EU/Netherlands residents):

  • Right of access
  • Right to rectification
  • Right to erasure (“Right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent at any time (where consent is the legal basis)

Under CCPA/CPRA (California residents):

  • Right to know what personal information is collected and how it is used
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell data)
  • Right to non-discrimination for exercising your rights

To exercise any of these rights, please contact us at the email below. We will respond within one month (or as required by law).

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. After this period, we will securely delete or anonymize your data.

10. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, regular security audits, and staff training.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

11. Children’s Privacy

Our Platform is not intended for children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 16 without parental consent, we will take steps to delete it.

12. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to read their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. We recommend that you review this policy periodically. Continued use of the Platform after changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: [email protected]